Getting software for a store with 3D planogram features is worthwhile for most retailers who are interested in gaining realistic, immersive, and interactive insight. Visualize and optimize a store’s layout or a chain’s layouts while improving all product displays and guaranteeing consistency. A 3D system should help retailers when it comes to ensuring optimal space utilization, increased sales, meaningful collaborations, and the implementation of efficient tests for merchandising strategies.
All 3D retail planograms start with a 2D planogram. Designing a 2D planogram in Scorpion is easy due to its intuitive design with the latest technologies and frequently used keystrokes. A completed 2D planogram will allow you to immerse yourself in a Scorpion 3D environment so that you can view what your customers see in the store.
What are the Benefits of Using 3D Planogram Software?
When you invest in a planogram with 3D capabilities, you can walk around any fixtures and view them from multiple angles and heights. Core software benefits include:
Enhanced Visualization and Realism
- Realistic Environment: Getting a 3D program makes it easier for retailers to view a life-size and 360-degree view of all their products and store environments. Getting a comprehensive understanding of the physical environment extends further with a 3D rendering than what 2D designs can offer.
- Immersive Experience: Interacting with products and virtually walking through the store can help you to see how displays will appear in actual conditions. Getting the most out of your 3D planogram will help you to determine what steps should be taken to address the lighting and shadow elements.
Strategic Merchandising and Sales
- Product Placement: Optimizing how you arrange products to maximize their visibility is instrumental when it comes to 3D visualization. Making informed decisions about how to place your high-margin items will not only maximize sales but can also influence each of your customers’ purchasing behaviors.
- Space Utilization: Getting a planogram with 3D capabilities is a great opportunity to experiment with different layout configurations and product assortments. Making sure that your store effectively and efficiently utilizes every available square inch is vital.
Using 3D Software with Scorpion
Scorpion helps make it possible for retailers to embrace informed decision-making about their store’s layout and any product assortment. The 3D planogram is a one-stop resource for your analytics and sales data while removing a need for mock-up stores or merchandising centers. Planning and running tests virtually allow retailers to save money by avoiding costly errors. It also reduces your need for physical prototypes.
Scorpion is the only software on the market with one platform that allows you to manage all of your space planning activities. Scorpion One software lets users design any planograms, store plans, optimize the range, and view the 3D store plans and planograms within the same tool. It auto-synchronizes any sales data with the program to eliminate users needing to learn multiple applications. Reach out to the Scorpion team to see how Scorpion software can strengthen your retail store.