For retailers, planogram design starts with the analysis of the product assortment and the product range. Based on this product assortment review, the range is decided, and the products are placed on the shelves.
Most planogram software applications offer some form of assortment analysis, the quality in analysis differs greatly though. Some applications offer basic, traditional space and sales analysis which usability is low. Modern planogram applications offer practical analysis reports and dashboards with actionable assortment recommendations.
Comprehensive, professional planogram software applications offer assortment planner software in additional to planogram software. These assortment or range planner optimisation software application offer in-depth analysis on the product sales and relate this to the product space on the shelves. The use of these type of software applications can result in large profit increases for retailers.
When a space planning software supplier provides assortment or range planning software, it is important to check that this application is in the same software interface as the planogram software and that the two are completely linked to one another.