Getting your store the best beauty planogram and then maximizing it requires you to focus on several different retail elements. Honing in on these areas should include exploring:
- Strategic product placement
- Sensory engagement
- Adaptability
Keeping high-profit items eye level in your store and creating themed zones for navigation is part of the process. Balancing the different planogram techniques to create an appealing and easy-to-navigate shopping experience should be a priority to drive up customer retention and ensure brand loyalty.
Understanding your floor and shelf space is the key to meeting your customers’ demands and increasing your retailer profit. Scorpion planogram software simplifies how you see the shelves with all of their unique products, sales, dimensions, and stock. Using a broad range of analysis features and reports available in Scorpion will help you get the most out of a beauty POG.
What are the Best Beauty Planogram Features?
Strategic Placement and Organization
- Themed Zones: Grouping products into categories that make logical sense will allow your customers to better find what they need. You might decide it is best to pair off the items by skincare, haircare, and makeup categories.
- Aesthetic Balance: Using color coordination, clean lines, and symmetry helps create an organized display that is more visually appealing to customers.
Sensory and Interactive Features
- Interactive Elements: Touching, smelling, and testing products directly goes a long way for customers. Introducing additional digital elements like virtual try-ons for makeup help stores get higher conversion rates. Using a beauty POG to incorporate interactive tools into a store’s layout is the best way to ensure optimal success.
- Engaging Ambiance: A beauty planogram can help you use lighting to set a mood. The use of soft lighting for a calming experience should be explored using your POG to see if it runs counter to optimal product visibility.
Adaptability and Data-Driven Design
- Seasonal and Thematic Displays: Aligning the store’s displays with holidays, seasons, or new collections will make your inventory appear fresh and engaging. Planograms are meant to change and adapt so that your store can do the same.
- Data Analysis: Maximizing your planogram means utilizing it to study more than just the sales data. Look at insights that show you customer behavior or a store traffic heat map.
Scorpion for Beauty Retailers
Using a beauty planogram should give users the ability to easily update the system at any time. Easy updates will allow you to make quick changes when it comes to product assortment or the placement of specific inventory. How certain items perform and what new trends emerge dictate these decisions. Ultimately, your planogram should not restrict your business, and Scorpion is a trusted way of making sure that does not happen.
Understanding your product performance is straightforward with Scorpion planogram software. The unique power-rank function will compare product performances and provide you with clear guidance on how to optimize your assortment. Scorpion users can refer to the system’s clear graphs to justify any space allocation decisions within a company. The intuitive interface helps seasoned planogram users and retail software beginners get started right away.