Smart retailers and suppliers are always on the lookout for the next big idea or trend in retail merchandising. Merchandising experts are continuously monitoring what’s going on with individual competitors and the industry as a whole. They peruse online mockups, retail blogs, digital marketing, and in-store displays for ideas to deploy in their retail space. Here’s the thing: When analyzing what makes for the most successful design, the best planogram examples are not all visual.
The Best Examples Solve the Worst Systemic Problems
Without a doubt, great-looking planograms are an asset for retailers, but often the most effective systems and features depend on the ability to continually update and communicate planogram designs. Category management offers the insights necessary for better product assortment and range planning. Buyers and suppliers can then ensure stores have the inventory for on-shelf availability and planogram compliance. Managers and in-store associates do their part for compliance by stocking the right products for the allocated shelf space.
While some retailers are pushing the envelope with image recognition software and large investment in robotic planogram compliance, many retailers still struggle to get the basics right. It’s easy to think in this tech-heavy economy that retail stores have implemented super-advanced inventory and merchandising systems with flawless on-shelf availability. The truth is that the in-store reality continues to lag behind the promise of advanced metrics and deeper insights into customer behavior. Narrowing the gap requires new software resources that can design, report, analyze, and redesign planograms for space optimization. With our intuitive and powerful software, retailers and suppliers can get on the same page and stay on the same page.
Visual Elements of Planogram Examples
In addition to visiting stores and being an informed consumer, a lot of retailers look at planogram examples to brainstorm visual merchandising strategies for their stores. In some cases, these retailers are looking for ideas to very specific problems—like how to merchandise items with similar packaging in the same product category. Other times, retailers are looking for more open-ended inspiration for a featured area of the store or an endcap that never seems to perform as well as it should. Regardless, visual examples of planograms can be very instructive for merchandisers, in-store associates, and suppliers alike.
They say a picture is worth a thousand words, but even better than that, it’s a way to communicate this amount of information quickly and intuitively. We have a Gallery of planogram examples that you can use to see some of the store planning and shelf designs that you might create for your stores.
The overall impression created by visual planogram designs is a mirror to what shoppers themselves experience in stores. These examples can inform supplier orders and inventory management. They can also help retailers fine-tine their visual merchandising strategies—from decompression zone to optimizing POS decision points. A dynamic visual planogram design tool in the hands of an experienced retail merchandising analyst can be a bona fide game-changer for retail stores.
Scorpion Planogram Software
- Planogram Design: Planogram maintenance requires micro space planning within the context of whole retail store plans and optimal space allocation. Our planogram design features ensure your shelf allocation and product displays are optimized for your store’s retail merchandising and point-of-sales.
- 3D Planograms: More than product facings and shelf allocation, our modern planogram software includes 3D visual representations within a virtual rendering of your store environment. From lighting effects to impacts on adjacent displays and consumer behavior, this is the tool you need to dial-in your vertical risers and featured merchandising displays.
- Category Insights: If 3D planograms are the resource you need for better visual merchandising, then our Category Insights software is responsible for many of in-depth sales analysis, product assortment, and non-visual improvements that you can expect to get with Scorpion. Identify hotspots and areas of the store that are under-performing, and then figure out the best way to make everything fit together.
- Planogram Automation: Even modern planogram software systems don’t require huge operational and labor costs. Retail analysts and merchandising consultants can guide major overhauls to retail floor planning and space optimization, but everyday planogram managers can rely on a healthy dose of automation. Managers can choose their fixture designs and shelf types, while letting the software populate the product merchandising for you.
Whether you’re looking for standalone planogram software or an integrated merchandising solution with store planning and range assortment, Contact Us to learn more about how Scorpion can deliver the software resources you need.