Reading a planogram accurately can come with a slight learning curve if you’re reading one for the first time or invested in upgraded software that makes the process more hi-tech. A program with intuitive features is where planogram software becomes both helpful and beneficial to your business. Creating planograms where you input data manually should be a thing of the past. A system like the one offered by Scorpion automatically synchronizes data to improve company productivity and efficiency.
Scorpion Planogram makes it easy for a business’s team to read the final design. Utilize the platform’s simple drag-and-drop features, click-and-drag resize, and menu-driven format for your complete ease-of-use. The software is easily installed in-house, which helps minimize potential security risks.
Is Reading a Planogram Hard?
Reading your business’s planogram does not need to be difficult or time-consuming. There are a few steps that you can take beforehand to streamline how you interpret the final design.
- Know your target audience: Creating a new store layout requires businesses to identify the ideal customer preferences, common shopping behaviors, and any specific expectations. Utilize insights to improve how the store places its products and creates an optimal atmosphere for all shoppers. The extra effort can go a long way toward ensuring customer and brand loyalty.
- Optimize your business’s shelf space: Every square-foot of your store counts. Make the most of your vertical space with fully optimized shelves and displays. Reading a planogram is one way to enhance the product visibility without any overcrowding in a specific area. It will be worthwhile to consider the flow of foot traffic. Strategically place the high-demand products and items that are impulse purchases so they will capture customers’ attention and drive sales.
- Prioritize any product placement: Reading and reviewing your planogram might encourage you to rotate the products across the store. Keeping all of the displays fresh will stimulate more interest among your store’s customers. Group certain products with one another to increase the likelihood of cross-selling and upselling.
- Stay flexible: Planograms provide structure and forward-thinking for stores, but they should not be immovable. Maintain flexibility and adaptability so that your store can adjust to any retail trends and consumer preferences as they emerge. Regularly analyzing planogram reports will allow you to track customer behavior and adapt your merchandising strategy as required.
The Best Planogram Software
The most effective, intuitive planogram platform lets users fully embrace technology. Reading a planogram provides valuable insights, but it is best to avoid looking for one-size-fits-all features. Scorpion Planogram makes sharing easy regardless of exactly how many people need to read the software-generated design. Export in any type of file and send the planogram to any stores, colleagues, or managers.
Scorpion software additionally makes it easy to view what customers see in the store. Switch on the 3D feature and render your planogram in a virtual 3D planogram environment. Walk around the different fixtures and view them from all angles and heights. Create and print the 2D and 3D planogram designs using common formats, such as PDF, Excel, and PNG.