Creating a supermarket planogram with high-value software will help any business make a strong first impression with new customers. Retailers know that well-designed stores are generally dependent upon aptly designed planograms. Stores that are easy to navigate and straightforward for a customer to find what they need encourages them to make more impulse purchases or return. The right planogram software will provide the customer with a sense of control as they shop while also not feeling stressed or overwhelmed.
Truly comprehensive software will also allow a retailer to see their store and any aisles through a customer’s eyes. Scorpion One is the only software on the market that offers one platform for all of your space planning activities. Whether a retailer needs to design planograms and store plans or view 3D store plans and planograms in the same tool, Scorpion has extensive options.
Challenges in Supermarket Planogram Implementation
Planograms are invaluable when retailers effectively implement them, but they can encounter some challenges along the way.
- In-Store Obstructions: Columns or poles can become difficult physical obstructions to work around. Implementing planograms will need to take these factors into account and may require adjustments. Getting a planogram can also help you to better visualize the areas where you have reduced shelf capacity and/or limited product visibility.
- Lack of Real-Time Data: Utilizing real-time data provides you with excellent insight into not only customer behavior but market trends and brand performance. New retailers will find that investing in a comprehensive supermarket planogram relies upon those types of insights to ensure optimal shelf space planning.
- Inaccurate Measurements: Making sure to get the correct product measurements is crucial for the success and accuracy of your grocery store’s planogram. Any incorrect measurements can lead to empty shelves (and wasted space) or packed shelves with poor product visibility.
- Pricing Volatility: Fluctuating prices are increasingly common across all industries, but especially the supermarket industry. Retail prices that shift due to cost increases or any store promotions may influence your shelf-turn rates. Getting flexible planogram tools help retailers make adjustments to space allocations.
The Scorpion Software Advantage
Scorpion software makes it possible to render all of your 2D planogram designs in the 3D room environment. Eliminating the process of mocking up stores or merchandising centers will allow users to save time and resources. Scorpion also lets users walk around fixtures and increase the speed of signage on the product range. The 3D tool is useful for new designs of fixture products and for the signage of concepts.
Software beginners and experienced planogram users will both find the 3-in-1 system easy to use and highly intuitive. Store planners that are in need of a supermarket planogram can view each of the planograms while providing any information to the merchandising team within the same user interface. Seamlessly transitioning planograms into optimized store layouts is the ultimate goal and is part of what puts Scorpion at the forefront of retail planogram software.