If you work in retail, you’re already aware of the devastating impact COVID-19 has had on the industry. The novel coronavirus has changed the way customers think, especially about how they spend their money and navigate public spaces. This, in turn, has changed how they shop. While boutiques and independently owned businesses have seen this shift, the change most directly impacts essential retailers – grocery stores and pharmacies.
If your retail operation has noticed fluctuating customer demand, you’re not alone. From toilet paper and yeast to laptops and cars, the pandemic has altered the way folks are shopping, as well as what they’re shopping for. Using a category management tool is the only way to keep up with these rapidly changing demands and behaviors.
A Planogram for Retail Stores is More Important than Ever
Consumer buying patterns have shifted rapidly. Customers are making fewer trips to the store, buying more while they’re there, and prioritizing quantity over quality. While the first wave of pandemic purchasing is in past, the retail industry will likely experience similar buying patterns for years to come. Even once the pandemic passes, retailers will need to readjust to address pre-pandemic buying habits. The only way to respond to these constant shifts is to use a planogram software with category management.
Category management allows retailers to respond to changes in consumer demand. At its core, it allows managers to determine when and how to replace, order, and arrange in-demand products. In looking to sales data, users can better understand which departments are seeing sales spikes or declines. This, then, allows managers to optimize the way products are displayed and organized.
Generally speaking, planograms also allow for a tighter inventory control and reduction of out-of-stock items, easier product replenishment for staff, and better retail space utilization. Plus, they make shelves nicer to look at and better related product positioning. The way your customers buy today will not look the same as the way they buy in December, or even this time next year. Consistent adaptation is the only way to retain customers in the midst of unprecedented buying patterns, and only a responsive planogram tool can give retailers that edge.
Demand will increase for some products. Demand will decrease for others. The only way to keep your operation nimble is to invest in a planogram for retail stores now. The more data you have to work with, the more effective your changes will be.
Buy Planogram for Retail Store Software Now and Reap the Benefits
A software that produces a planogram for retail store, like Scorpion Planogram, is the best tool in your consumer response kit. Our software allows retailers to visualize and organize their spaces more quickly. In designing and testing various layouts, managers and owners can make the most of their space, keep tabs on product management, and ensure customers have the best-possible experience. And, with data analysis and sales insights, you’ll be better prepared to take on the next challenge facing brick-and-mortar retail operations.