POG retail is more important now than ever before. While the customer landscape continues to evolve, many industries are seeing an increased demand for personalized shopping services. This typically includes curbside pickup and pick-up in store options. If your store offers either service, you’re likely seeing less foot traffic but steady sales.
Store planograms typically aim to improve the customer’s experience. Reducing the friction associated with gathering everything in a customer’s order should be the next thing on your to-do list. An intuitive planogram software, like Scorpion Planogram, is just the tool for the job.
Brick-and-Mortar Retail Trends in 2022
In recent years, two trends have exploded into the brick-and-mortar retail scene: curbside pickup and pickup-in-store (also known as buy online, pickup in store, or BOPIS). These services allow customers to minimize the amount of time spent shopping inside a store. Originally implemented at the onset of the novel coronavirus pandemic, these services have become engrained in customer shopping experiences. This is especially true of utility retail stores, like grocery markets, convenience stores, and pharmacies. However, even independent, small, and high-end boutiques have needed to pivot to curbside service.
These curbside and order-ahead options have reduced the time people spend shopping. According to data collected by the U.S. Bureau of Labor Statistics, time spent shopping decreased by around 17% from 2020 to 2022. In some cases, this led to less foot traffic and fewer people in retail spaces.
However, these changes do not alter a brick-and-mortar businesses need for a POG retail strategy. If anything, they point up the importance of maintaining an efficient store. Only a planogram tool can create that economy.
POG Retail for Increased Efficiency
Shoppers might not be spending as much time in stores, but efficiency is at an all-time importance. Retail workers and on-demand delivery services, like those offered from Postmates and Instacart, need to be faster than ever at fulfilling in-store orders. This means planogram retail strategies must be finely tuned. To accommodate this need for added efficiency, stores are turning to planogram software tools to streamline the customer – and worker – experience.
In most cases, customers expect their curbside pickup and BOPIS orders to be ready within minutes of ordering. The efficiency gleaned through a planogram retail organizer can help retain customers in helping workers to meet those tight turnaround times.
Scorpion Planogram for In-Store and Online Shopping
Whether your customer base shops in the store or online with a curbside pickup option, Scorpion Planogram is the POG retail tool to help. Streamline your shelves for maximum efficiency with an easy-to-use drag and drop feature. Working with a 3D modeling tool allows stores to save time and reduce human error. Plus, built-in analytics tools help business owners understand their sales and tailor store organization to their specific needs. From personalized insights to professional visuals, design, and maintenance, Scorpion Planogram is the best tool to help your business adapt to changing consumer demands.