5 Types of Planogram to You Should Know

5 Types of Planogram to You Should Know 150 150 Scorpion Planogram

The types of planograms you choose to implement will depend on your store’s priorities. Sorting and categorizing products can take many different forms. Some stores prefer to prioritize items by brand value. Others are more concerned with profit margins. The decisions you make will depend on your target customer, your actual customer, and your retail operation’s brand. If you’re implementing a planogram in your store, here are some common techniques to consider.


Common Planogram Designs

With Scorpion Planogram software, retailers can generate individualized planograms for their unique spaces. There are several types of planograms to understand before jumping into the organization process.

  • Block Placement Planogram: With the block placement technique, retailers cluster all products in a specific category in the same space. For example, a store might place all seltzer on one shelf and all fruit juice on another. This type of planogram allows customers to easily compare prices.
  • Horizontal Placement Planogram: These types of planograms require retailers to organize products horizontally. This is usually done on a shelf. Like with block placement, this allows customers to more easily compare products in a single category.
  • Vertical Placement Planogram: Vertical placement planograms position similar products from different brands at different shelf levels. This is often to highlight a specific brand or product. It is often based on margins or customer popularity.
  • Margin-Based Planogram: Each product in a retail store has a price margin. The manufacturer provides this margin when the retailer agrees to sell a certain brand or product. A margin-based planogram gives items and brands with the highest margins prime real estate on a shelf or end cap. This, in turn, leads more customers to the higher-margin items, thus increasing the business’s profit.
  • Product Placement-Based Planogram: Product placement-based planograms rely on a brand’s value. In this type of planogram, brands with a higher value are provided better visibility than brands with a lower value.

When deciding on a planogram, retails should consider their customer base. What is most likely to grab the attention of the target consumer? If you own a high-end boutique, a product placement-based planogram will driver visitors to high-value brands. On the other hand, if you own a convenience store, a block placement planogram might be more appropriate. If you’re not sure which is best for your business, Scorpion planogram software for retailers is an excellent tool.


Try Scorpion and Find the Types of Planograms for Your Business

Without proper tools, designing and implementing a planogram can be costly – both in time and resources. Planogram software allows retailers to quickly design professional store layouts using any number of the above strategies. Scorpion is easy to use and includes simple drag-and-drop features for an intuitive user experience. Our tool also automatically synchronizes data and includes a communication tool for use between employees and stores. Software security is also a major priority, as business information is often sensitive. Best of all, it’s cost efficient. If you’re looking to take your brick-and-mortar business to the next level, consider Scorpion retail planogram software.