Planogram solutions aim to improve several aspects of a brick-and-mortar retailer. From foot traffic direction to shelf and end-cap optimization, planograms are designed to optimize every part of your store.
Perhaps surprisingly, planograms can also improve merchandising decisions. This is in addition to creating a visually cohesive space. A planogram software can provide real-time information about which products customers prefer, how customers respond to promotions, and how an item’s placement affects its popularity.
Even the most carefully curated shops can benefit from purchase-driven merchandise insights. Retailers looking to optimize their product decisions should consider investing in planogram solutions. Low-cost options, like Scorpion Planogram, can reap dividends in the months and years to come.
Using Data-Driven Merchandising Decisions
Most retailers are familiar with the “5 R’s” of merchandising: the right people, the right time, the right way, the right price, and the right product. Planogram solutions can help with all but one of these R’s. We’ll trust retailers to know which consumer base they’re trying to support. But, for the remaining tenets of merchandising, here’s how a planogram can help.
- The Right Time: Using data gleaned from planogram-generated insights, retailers can better understand which products sell best during a certain time of the year. For example, cosmetics retailers might realize that brighter, bolder colors sell better during the spring and summer months. This can help business owners better plan stock and product deployment.
- The Right Way: Visual merchandising is all about figuring out how to present a product in a way that best captures the shopper’s attention. Experimenting with various shelf and end-cap placements allows retailers to optimize store layout to increase sales.
- The Right Price: Planograms provide information about how customers respond to specific pricing. If you notice purchasing drop off after raising a price to a certain level, you can better understand your customer’s needs.
- The Right Product: A planogram can help business owners understand how their customers respond to different product offerings. Over time, the business can hone their merchandising decisions to better reflect the needs and wants of their consumer base.
Utilizing a planogram is an excellent way to optimize most aspects of a brick-and-mortar business. If you’re interested in seeing what a planogram tool can do for your store, consider a low-cost software solution.
Scorpion Planogram Software for Businesses of Every Size
Unfortunately for small business owners, the planogramming process can be time intensive. Without the right tools, business owners will overspend on the time and labor required to design, test, and deploy planogram solutions. That’s where Scorpion Planogram can help.
Scorpion Planogram is an intuitive and easy-to-use planogram software designed for brick-and-mortar retailers. The program generates designs based on personalized insights. This, in turn, can guide every merchandising decision you have to make. Plus, you won’t need to import data into Scorpion in order to use the planogram tool. The software automatically synchronizes data and communicates layout and design needs. Plus, this is an affordable planogram tool – perfect for any business who wants to protect the bottom line.