Retail Fashion Software and Customer Experience Technologies

Retail Fashion Software and Customer Experience Technologies 150 150 Scorpion Planogram

Retail fashion software comes in all kinds of shapes and sizes. And for good reason. The current retail fashion industry is, arguably, in a state of unprecedented experimentation. Across a wide array of new marketing, merchandising and buying strategies, there are fashion software technologies supporting these efforts and measuring their success. Scorpion Planogram is one of these types of software technologies. More than just shelf allocation and micro-space planogram designs, our software includes whole store retail floor planning and macro-space optimization. Let us prove it to you, while also highlighting some of the larger trends and technologies being pioneered by today’s retailers.

Retail Rentals and Subscription Plans

This culture of experimentation is mirrored in other sectors of the “sharing economy” from ride-shares to co-housing arrangements to cable subscriptions. Similarly, one of the hottest trends in retail is fashion rentals. It’s not just secondhand rental or resale stores, although there’s strong momentum in that sector as a secondary effect. More and more top-end brands and fashion stores are offering subscription services, too.

Visual merchandisers tend to deploy subtle differences between their rental and sales-based retail store displays, starting with their location on the retail floor. But how do you measure the performance of these various areas of the store? How much real estate do you allocate to each sales strategy? How do you modulate and coordinate each area to optimize sales and profitability for the entire store? You need versatile software that can measure sales performance, range planning, and update inventory accordingly.

Online Shopping with Custom Fitting Room Scheduling

Another thing retailers are learning is that online browsing and in-store sales can be part of the same customer experience. No matter how generous the return policy, e-commerce has very real limits for personal fittings and shopping consultations. Retail stores are finding creative ways to combine the convenience of online shopping with the traditional fitting room. Take a look at what Nike is doing with its Speed Shop at its flagship NYC store location. Customers can browse for shoes and other items that have been specially selected for that local store.  The customer can select those items that look most promising to them and then schedule a time with the local store to try these items on. The selected items are placed in a fitting room locker. Best of all, when customers decide to make a purchase, they can complete the transaction in the fitting room itself. And while personal sales consultants are available, you never have to wait or depend on help from a sales associate.

Retail Fashion Software Metrics from Scorpion

The success of these types of revenue strategies also depend on the secondary effects of more traditional in-store sales. This requires meticulous data collection and sales analysis with an emphasis on Category Insights. This software feature starts with a deeper understanding of the different products, sales, dimensions and stock that determine your planogram. In combination with our 3D store design, this category management software also offers insights for your visual merchandisers. Of course, not all retailers have the same goals—or the same merchandising budget—as Nike’s NYC flagship store. Along with powerful planogram design, our software offers the opportunity to largely automate your planogram process. Simply indicate your point of sales, shelf types, decorations, and other fixtures. From there, our software will populate your planograms and product merchandising.

No matter what type of customer experience or retail fashion technology you’re looking to introduce to your store, Scorpion software is a great choice to support and measure the success of your strategy.