Until recently, “oddly satisfying” was a content genre comprising strange, visually pleasing videos of squishing slime and swirling paint. The genre of videos is considered a great way to relax and zone out. But recently, an Internet trend has brought a new content category to the “Oddly Satisfying” genre – and it involves planograms.
Pinterest, a social networking website, is full of “Oddly Satisfying” planogram and schematic ideas. These designs appeal to a wide range of people – not just retailers – because products are organized in a way that is “satisfying” – everything has a home, and each product complements the next.
But how does a brick-and-mortar retailer leverage wall planogram popularity into raising the bottom line? The answer is simple: A planogram software, which can both streamline inventory, elevate sales, and provide customers with the relaxing, intuitive wall designs they’re seeking out online.
How to Design a Wall Planogram
Wall planograms should have a variety of product categories, each with different components for product allocation. Here are just a few components you’ll want to utilize in an efficient and “Oddly Satisfying” planogram.
- Face-Outs: Wall face-outs allow retailers to maximize their wire grid panels as well as free-standing displays. They orient merchandise in a linear, clean way, allowing customers to see the forward-facing product as well as products behind it.
- Outriggers: An outrigger allows retailers to save floor space while building vertical product organization. Used along the perimeter of a retail space, these floating shelves usually extend around 1.5 feet from the wall, providing floor-to-ceiling product space without the confines of a floor-standing shelving unit.
- Wall Racks: Also known as garment rods, these racks attach to a wall or wall shelving unit. They are used to display side-facing products, like a rack of clothing. They are typically used in tandem with face-outs.
- Wall Glass Casings: This is a type of display case used to advertise a product. Typically mounted on a wall, the wall glass case typically houses a garment or item that is not for sale. Instead, the product it is advertising is stored in a wall rack, drawer, or other shelving unit just beneath the case.
While some may be able to synthesize an efficient planogram with just a pen and paper, most of us need a bit more help. That’s where Scorpion Planogram can assist. This software product allows users to build 3D planograms digitally, testing each option for visual effect and purchase efficiency. You’ll be able to test dozens of wall planograms before moving a single piece of inventory – and you can feel confident that your planogram will highlight the products you want to move.
Leveraging Your Walls with Scorpion Planogram
Wall planograms can be difficult to implement. With dozens of possible components and nearly infinite designs, retailers need a software tool that facilitates ideation before beginning to put products on the wall. Scorpion Planogram can do just that. Test different planogram structures based on inventory and sales data to give your customers what they want – whether it be a front-and-center popular product or an “Oddly Satisfying” and Instagram-worthy display.