Pharmacies are more important now than ever before. Between stopping by for medications, picking up a 20-pack of disposable face masks, and stocking up on Tylenol, 2020 has brought more Americans through pharmacy doors than in years past. If you work at a pharmacy, you’ve likely noticed the upswing in customers and sales. But are you doing enough to leverage this increased foot traffic into the revenue gains you deserve?
While most folks who visit pharmacies have specific products in mind, each customer is rife with opportunities. The best way to maximize per-visit spend? A front-end sale pharmacy planogram. This tool can both lead customers to the products they need while organizing your store in such a way that directs visitors to other popular buys.
Maximize Sales with a Pharmacy Planogram
Increasing revenue is the ultimate goal of a pharmacy planogram. In combining real-time sales data with design-oriented shelf organization, pharmacies – both commercial and independent – can make the most of each customer visit. Whether directing visitors toward the products they need or encouraging customers to pick up a few extra treats, a planogram can help.
Pharmacies carry thousands of products, many of which inhabit different commercial segments. Organizing these items in a way that makes sense can be difficult. This is especially true in a time when pandemic buying has significantly changed the ways in which Americans shop. Retailers need to understand how their customers are purchasing. This can help to organize their stores around consumer needs.
Planogram tools from Scorpion allow for these types of insights. Users can use real-time sales data to virtually plan and organize shelves, both front-end and within the pharmaceutical space. Test different options within the software to understand which works best. Scorpion users can try dozens of different planogram options before ever needing to move a product.
Organize Pharmaceutical and Non-Pharmaceutical Products with Ease
Consumer-oriented organization is especially important in the pharmacy space. Most people who visit pharmacies go for a specific purpose, whether to pick up a medication, stock up on cleaning supplies, or grab a snack before heading to work. A well-designed planogram allows customers to easily search for and locate what they need – all while driving them toward the products they don’t yet know they need.
Pharmacies are unique retail operations. These stores often carry more product options per square foot than any other type of retailer, including grocery stores. What’s more, pharmacies offer more product categories than most brick-and-mortar stores. From cosmetics and groceries to pharmaceutical products and household supplies, these small stores have thousands of options packed into their four walls.
But pharmacists don’t often have the time to check retail data and organize products accordingly. Rather than spending extra time or funds to hire a category management position, we recommend trying out Scorpion One. This all-in-one software option combines 3D planogram capability with store plans, retail optimizations, and synchronized sales data to make the most of consumer insights.
We know that pharmacists and retailers are stretched for time these days. Alleviate some of that stress while maximizing sales and per-visit consumer spend with a pharmacy planogram software.