Due to the coronavirus pandemic, the way we shop is undeniably different. As fewer people go to stores in-person than before, retail businesses need to think bigger. That is why businesses who utilize planogram programs will have greater longevity than their competitors.
When a company is leveraging planograms, they are thinking about customer movement. The company is also considering how to best maximize store layouts, all the while minimizing the stress of customers and staff as they walk through the store.
Inventory Management
Planograms are notoriously useful when managing a business’s inventory. For instance, some businesses are known to install shelf cameras. Installing these cameras can be done if aisles are too narrow for proper viewing. These cameras are further augmented with computer-vision applications. Therefore, they can be aligned with planograms and identify misplaced products. Similarly, these cameras identify when inventory is low in stock or missing. For the latter case, these are “holes” found by leveraging planograms.
Retail Worker Experience
Another benefit of using planograms is how they can improve the daily experience of retail workers. Some of the workers on the floor – if there are enough of them – can use handheld mobile computers. These can be used to photograph shelves throughout the day to send to the cloud manager. Then, once the manager compares these realograms to planograms, they can identify any discrepancies. Ultimately, finding these gaps or holes at earlier stages saves the time of everyone involved. More so, making sure everything is to a higher standard for customers maximizes sales. Whether workers arrange stores based on popularity, visual appeal or store promotions, it should make sense for all who are involved.
Customer Experience
Customer experience goes hand-in-hand with retail worker experience. If retail workers know everything is where it belongs, customers can move through the store with ease. Leveraging planograms enables regular customers to know where to find their most-desired product. It is also what encourages them to return to the store. Ultimately, retail workers are looking to put their customers’ statistically most desired products at eye-level. By doing so, customers are more inclined to select them – as well as with other higher priced products in that section.
Revenue Building
At the end of the day, brick and mortar businesses are looking to drive revenue. Regretfully, their goal is only becoming more difficult in these pandemic times. Still, planograms offer a unique and technologically innovative solution.
Scorpion One is a type of planogram program that offers one platform for any business’s space planning needs. The program offers businesses the ability to design planograms, store plans, or optimize your range and view planograms or 3D store plans in one simple tool. Additionally, as far as revenue is concerned, the program assists with sales data.
The business’s sales data is automatically synchronized with Scorpion. As a result, users are not required to learn different applications. That reality not only saves time, but also allows managers to focus on leveraging planograms to their full capacity.